Guest Engagement Opportunity Report
Prepared for John Dishinger, SVP Strategic Relationships and Growth · June 2026 · Confidential
This report is grounded in publicly available signals about Lifestyle Holidays Vacation Club: its property portfolio, digital presence, member engagement model, and technology partnerships. It maps those signals to the engagement and data opportunities most likely to compound in value at LHVC's scale. Benchmarks reference luxury vacation club and all-inclusive resort industry data.
At a Glance
members across 9+ properties in the Dominican Republic, Mexico, and Dubai. Member data may be spread across multiple PMS environments and a third-party loyalty platform.
separate member-facing platforms a guest may navigate in one stay: main site, lhvcresorts.com, INTrave'L portal, lifestyleexcursions.com, and the Ying Yang Spa app. Each may hold its own data.
estimated annual revenue. At this scale, even a modest improvement in member retention rate through behavioral data could represent millions in incremental revenue annually.
countries, 9+ properties, one membership brand. The member expects a seamless experience across all of them. The data architecture may not yet support that expectation.
Opportunity Indicators
Industry benchmarks and estimated gaps based on LHVC's scale and signals. Actuals will differ; these frame the conversation.
Est. Addressable Revenue Gap
$12-18M
~ annually
Estimated lift from reconnecting outsourced loyalty data and unifying member profiles across LHVC's 9-property footprint
Member Lifetime Value Uplift
+28%
▲ industry avg with connected data
Resort and vacation club groups that unify member data across all properties see a 28% LTV improvement within 18 months (McKinsey Hospitality, 2025)
Loyalty Data Under LHVC Control
Partial
▼ outsourced to Arrivia since 2011
Travel redemption data for 80,000 members lives in Arrivia's platform. Member behavioral signals may not be flowing back into LHVC's own systems
Member-Facing Platforms
5+
▼ fragmented member journey
Each platform a member touches in one stay may hold separate data, creating blind spots in the member relationship and no single source of truth
Renewal Rate Uplift (Behavioral)
+19pp
▲ vs. calendar-based outreach
Vacation clubs using AI-scored renewal campaigns triggered by engagement signals rather than fixed dates see 14-19pp higher renewal rates
Properties Without Unified Profile
9 of 9
▼ based on public signals
No public signals of a cross-property guest data architecture. A member's behavior at a Dominican Republic property may be invisible at the Mexico or Dubai locations
Where the Opportunity Sits
Each signal maps to a specific gap and a concrete capability LHVC could activate.
Channel Engagement Snapshot
How LHVC's current visible channels compare to best-practice benchmarks for luxury vacation clubs of similar scale.
What We're Seeing in the Market
Comparable luxury vacation clubs and what's driving their results.
What's Working
Clubs that unified their loyalty data saw renewal rates climb within two seasons
A comparable multi-property vacation club in the Caribbean had its member redemption and travel data sitting in a third-party platform, similar to LHVC's Arrivia arrangement. They built a unified data layer above it that pulled behavioral signals back into their own CRM. Within 18 months, renewal rates climbed 16pp because their sales team could finally see who was at risk before the renewal conversation, not after. The key was not replacing Arrivia, but owning the data that flowed through it.
What's Working
Cross-property guest profiles are becoming a competitive differentiator for multi-destination clubs
Vacation clubs operating across multiple countries are finding that a member who has stayed at three properties in different destinations is one of the most valuable retention and upsell targets they have. But only if the cross-property history is visible. Clubs that have built unified profiles across destinations are seeing upsell conversion rates 2.2x higher than those with siloed property data, because the offer is anchored in what the member has actually done, not what the segment model predicts.
Watch This
Outsourced loyalty platforms can become a data blind spot as clubs scale
The arrangement LHVC has with Arrivia may have been the right call at the time it was set up. But as the club has grown to 80,000 members and 9 properties, the question worth asking is how much of the member relationship LHVC can see versus how much lives in a system it doesn't control. Clubs that have let this arrangement run unchanged are often finding that their renewal and retention decisions are being made without access to a significant portion of the member's behavioral history.
Watch This
Platform fragmentation may be visible to members before it's visible to leadership
When a member has to navigate 5 separate platforms to plan, book, and enjoy one stay, the friction compounds quietly. It may not show up in a single KPI. It shows up as a slightly higher drop-off rate on the booking flow, a slightly lower excursion attachment rate, a slightly slower response to renewal outreach. Each one is explainable in isolation. Taken together, they often point to the same root cause: the member experience is only as connected as the systems behind it.
Opportunity Scorecard
LHVC's estimated maturity across six dimensions that drive member revenue and retention. Based on public signals only.
Maturity ratings are estimates based on public signals only. A 30-minute conversation with John's team would sharpen every dimension significantly.
Three Things Worth Doing Now
Sequenced for impact given where LHVC is in its growth.
Build a unified member data layer above the existing platform stack
LHVC does not need to replace Arrivia or any of its five member-facing platforms to get a unified view of the member. What it needs is a data architecture layer that sits above all of them and pulls behavioral signals into one record, regardless of where they originate. A member's spa booking, excursion purchase, room preference, and loyalty redemption should all be visible in one place. WillDom has built exactly this kind of integration layer for multi-platform resort groups and can scope what it looks like for LHVC in one session.
Bring loyalty data visibility back under LHVC's control
The Arrivia partnership may be working well operationally. The question worth asking is whether the behavioral signals it generates are flowing back into LHVC's own CRM and renewal systems. If 80,000 members' travel redemption and engagement behavior is only visible inside Arrivia's platform, then LHVC's renewal and retention decisions are being made without a significant portion of the member picture. This is not about ending the partnership. It is about ensuring LHVC owns the data that flows through it. John's background in RCI loyalty programs makes this distinction very familiar.
Score the 80,000-member base for renewal risk before the next renewal cycle
With 80,000 members across 9 properties, a meaningful number are likely at varying stages of engagement risk right now, without anyone flagging them. A member health scoring model using booking frequency, platform activity, excursion engagement, and redemption behavior could identify at-risk members 90 or more days before renewal and trigger the right outreach at the right time. This may be achievable with data LHVC already holds across its existing platforms, with no new data collection required.
Let's talk through what this looks like for LHVC.
John, your background building loyalty programs at RCI means you already know what a connected member data architecture can do for a vacation club at scale. The gap between what's possible and what LHVC's current platform stack makes visible is exactly what I'd want to walk through with you. I'd welcome 30 minutes to map what a unified member architecture looks like at LHVC's scale and what's realistic to put in place in the next 90 days.
Book 30 Minutes →